The Stationer’s Holiday Sales Playbook: Pinterest Marketing (pt 2)
The holiday season is creeping up on us, and if you haven’t started thinking about your Pinterest strategy yet, don’t worry, you’re not alone, but it’s time to get a move on! Pinterest isn’t just another social media platform; it’s basically Google for pretty things, and that’s why it’s a must-have in your holiday marketing toolbox.
Why Pinterest Should Be Your Holiday BFF
Here’s the deal: Pinterest users are planners. They’re not scrolling mindlessly—they’re actively searching for ideas, inspiration, and products to buy. And guess when they start looking for holiday goodies? As early as September! That means if you’re pinning your gorgeous stationery products now, you’re setting yourself up to catch those early-bird shoppers and stay top of mind when they’re ready to hit “buy.”
Whether you’re showcasing your beautiful greeting cards, custom calligraphy ornaments, or that dreamy wrapping paper you designed, Pinterest is where you want to be. But it’s not just about slapping a few images on a board—it’s about creating Pins that stop people in their tracks and make them say, “I need that in my life!”
How to Rock Your Pinterest Holiday Marketing
So, how do you get started with Pinterest for the holidays? Let’s break it down:
Create Holiday-Themed Boards
Why: Holiday boards are like little treasure troves where people can find exactly what they’re looking for, whether it’s stocking stuffers, festive greeting cards, or unique gift wrap.
How: Create boards like "Holiday Gift Ideas," "Cozy Winter Vibes," or "Personalized Holiday Decor." Fill them with your best products, lifestyle shots, and maybe a little sprinkle of complementary content that fits your brand.
Design Pins That Pop
Images: Pinterest loves vertical images, so stick to that 2:3 ratio for the best results. Show off your products in all their glory—think of your greeting cards nestled next to a warm cup of cocoa or your ornaments hanging on a perfectly trimmed tree.
Graphics: Don’t be shy about adding a little text overlay—something like “Perfect Stocking Stuffer” or “Customizable Gift” can really catch the eye and make people want to click.
Nail Your Pin Descriptions
SEO: You know I’m all about making sure people can find you. Use keywords that your ideal customers are searching for, like "unique holiday cards," "personalized gifts," or "custom calligraphy."
Call to Action: Encourage people to take action with phrases like "Order Now for the Holidays" or "Get Your Custom Gift Ready for Black Friday."
Be Consistent with Your Pinning
Timing: Start pinning holiday content now and keep it up consistently. I recommend aiming for 10-15 Pins a day, spaced out to keep your boards fresh and active.
Tools: If the idea of pinning that much makes you sweat, don’t worry! Use Pinterest’s built-in scheduler or something like Tailwind to automate your Pins. You’ve got this!
Use Holiday Hashtags
Why: Hashtags help your Pins get discovered by more people. Think of them as little signals that guide the right people to your content.
Which Hashtags: Go for popular ones like #BlackFridayDeals, #CyberMonday, #SmallBusinessSaturday, #HolidayGifts, and #ChristmasShopping to increase your chances of being found.
Consider Promoting Your Best Pins
Why: If you’ve got a Pin that’s already doing well, consider promoting it to give it an extra boost. This can help you reach even more people who might fall in love with your products.
How: Focus on promoting Pins that feature your top-selling holiday items or those that are getting the most engagement.
Wrapping It Up
Pinterest is a game-changer for holiday sales, especially when your products are as visually stunning as yours. By getting your Pins out there now, you’re setting yourself up to be the go-to source for all things stationery this holiday season.
And remember, you don’t have to go it alone. Join The Styled Stock Shop and get access to all the images you need to make your Pinterest boards shine. These Pinterest-ready photos are designed to elevate your brand and capture your audience’s attention. Check it out and get started today!
