The Stationer’s Holiday Sales Playbook: Pin Consistency Made Easy (pt 3)
We’ve talked about why Pinterest should be your holiday sales BFF, but I know what you’re thinking - “Pinning 10-15 times A DAY!? How in the world am I supposed to keep up with that!?”
I get it. You’re busy, you’ve got orders to fulfill, and let’s be real - creating fresh content every single day would be a nightmare. But don’t worry, I’ve got some tricks up my sleeve to help you keep those Pinterest boards buzzing without burning out.
Why Consistency is Key
Let’s start with the why. Pinterest LOVES consistency. It’s not just about having a few great pins; it’s about showing upr regularly, keeping your content fresh, and staying top of mind for those holiday shoppers whoa re out there looking for inspiration. When you’re pinning consistently, your bran stays visible, and the Pinterest algorithm takes notice - meaning your Pins are more likely to get seen by the right people.
But here’s the thing - you don’t need to create new images every single day to make this happen. instead, let’s work smarter, not harder (and of course, The Styled Stock Shop has got your back!)
How to Keep Your Pins Flowing
Repurpose What You’ve Got: You’ve already got amazing content - let’s make the most of it! Take those beautiful product shots and use them in multiple ways. Did you take a close-up of your stunning holiday card? Pair it with a flatlay of the full set. Have a lifestyle shot of your wrapping paper in action? Use is again but add a festive text overlay. Same content, fresh look!
Batch Your Content Creation: This one is a lifesaver. Dedicate a day to creating a bunch of content at once. Set aside some time to create a whole batch of content using mockups from The Styled Stock Shop. Here’s how it works: choose a variety of mockups that fit your brand, then spend a few hours dropping your designs into them. Mix and match your products with different scenes, angles, and layouts. When you’re done, you’ll have a treasure trove of ready-to-use images for your Pinterest boards. This way, you can quickly and easily keep your content fresh and consistent without having to create new images every day.
Curate and Re-Pin: You don’t have to do all the heavy lifting yourself. Find and re-pin content that complements your brand - whether it’s holiday decor ideas that pair perfectly with your gift tags or creative ways to display holiday cards. Not only does this keep your board active, but it also adds value for your followers by rounding out their holiday inspiration.
Use User Generated Content: Got customers who love your products? Ask them to share photos and tag you! Then, re-pin those photos to your boards. It’s authentic, it’s engaging, and best of all - it’s content you didn’t have to create yourself. Plus, it builds community and trust with your audience.
Pinning consistently doesn’t have to be a chore. With a little planning and some savvy repurposing, you can keep your Pinterest boards active and engaging all holiday season long without breaking a sweat.
So let’s get those boards going! And remember, if you need a hand with visuals, join The Styled Stock Shop - we’ve got all the images you need to keep your Pinterest game strong.
