Rethink Your Customer Life Cycle & Increase Your Earning Potential
Custom die cuts, romantic scripts, silky ribbons - it’s what wedding invitation dreams are made of! And while I 100% believe in following your bliss, I also know there’s a whole stationery world out there that is waiting to be tapped into. So, if you’re ready to increase your earning potential and reach new markets, keep on reading.
If you are a wedding invitation designer and have reached a plateau in your business, or if you’re just starting out and want to maximize your revenues, now’s the perfect time to think about your customer lifecycle.
What’s a customer lifecycle? So glad you asked.
A customer lifecycle is a term used to describe the steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product. For example, you might see an ad for a shampoo on Instagram (considering) and then go to their website to learn more before clicking “add to cart” (purchasing). The shampoo arrives at your house and you love it (using)! So you go back to the website to re-purchase (maintaining loyalty) and might even add some additional products to your cart - hello conditioner and hair serum!
But in the world of wedding stationery, the lifecycle doesn’t often rinse and repeat like the example above (pun intended!) and usually ends after the couple says “I do”.
But you’re not just any wedding invitation designer - you’re a savvy entrepreneur. So how can you re-image your business to retain customers and maintain their loyalty to your brand? Easy! Expand into other life events and celebrations - think baby shower invitations, birth announcements, birthday parties, and holiday cards (just to name a few).
By expanding your product offerings into events that happen after the wedding, you can increase your earning potential and build a brand that customers come back to year after year.
To make your life easier, your bank account bigger, and your business more beautiful, we’ve got the images you need inside The Styled Stock Shop membership.
